In general, "media" refers to various means of communication. For example, television, radio, and the newspaper are different types of media. The term can also be used as a collective noun for the press or news reporting agencies. In the computer world, "media" is also used as a collective noun, but refers to different types of data storage options.
The uses of Media.
The use of all media depends on documentation. At every stage the action group will benefit from documenting what it's doing, and who's doing it: statements, photos, correspondence, home audio and video recordings, newspaper clippings (with source and date). You never know how these will be useful. But for sure, you can't use what you don't have, and most times you can't go back and get it. These are your raw materials for constructing a narrative about the future.
1. uses of media in the core action group
To achieve the communication objectives of the first stage an action group will probably use meetings, telephone, letters and perhaps email in an informal way.The opportunity at this stage is to "hit the ground running". If you establish systems at the beginning, it will save a great deal of time (and energy) down the line. The simplest example is the contact list. If the core group establishes a standard format for this list, and one person to maintain it, and ensures that the full contact information for any new person is entered, you have given yourself a basic communication tool that will be used (and useful) at every stage.As long as these requirements are met, as long as all the members of the group have ready access to up-to-date information, it doesn't matter what form the information comes in. For a small group, with an immediate objective, a hand-written, photocopied list will do the job. When the participant and contact list gets larger than about 20, it's worth transferring your current information to a contact management database.The same is true of your documentation of values, goal and objectives.
2. uses of media to connect with the group's immediate community
The first audiences the group needs to address are those who may be involved or affected, and some natural partners. At this stage, the story is kept as simple as possible; it's personal, and tells about the group, and its goal. The immediate objective is to hear response; if appropriate, to ask for support, or quotable comment.
3. uses of media in project development
In this stage, your project is the story. Your immediate community and natural partners are still your first audiences, but now you are telling about what you propose to do, and inviting their participation in fulfilling your project. The objective is to hear reactions to your plan, so you have opportunity to modify it. And to learn how to tell the story of your project in preparation for taking it to a wider public audience in the following stage.In this stage, home audio and video can be very powerful.
4. uses of media in gaining wider participation
The overall objective of this stage is to gain wider participation in your project, so this version of your story must relate your project to the interests of the wider community, and may use local newspapers, periodicals, radio, and cable or regional broadcast television, graphic displays in public places, art shows, performances, meetings and other events.
5. uses of media to report
At this stage you will use all the media available to you to report out to the participants, with an evaluation of the effectiveness of your project, an acknowledgment of the contributions of participants, and a request for their comments on the project and suggestions for follow-up. A newsletter is a relatively inexpensive medium for this purpose.
6. uses of mass media
Depending on how wide an audience the group ultimately needs to reach, one of the most useful outcomes of its first communication cycle is that the group will be much better prepared to relate to "mass" media: national radio and television, documentary film and video, the World Wide Web. And you will have developed connections in the cultural community that can help you take your story to the level of performance.
Link : http://bluedoor.chebucto.net/media.html
1. uses of media in the core action group
To achieve the communication objectives of the first stage an action group will probably use meetings, telephone, letters and perhaps email in an informal way.The opportunity at this stage is to "hit the ground running". If you establish systems at the beginning, it will save a great deal of time (and energy) down the line. The simplest example is the contact list. If the core group establishes a standard format for this list, and one person to maintain it, and ensures that the full contact information for any new person is entered, you have given yourself a basic communication tool that will be used (and useful) at every stage.As long as these requirements are met, as long as all the members of the group have ready access to up-to-date information, it doesn't matter what form the information comes in. For a small group, with an immediate objective, a hand-written, photocopied list will do the job. When the participant and contact list gets larger than about 20, it's worth transferring your current information to a contact management database.The same is true of your documentation of values, goal and objectives.
2. uses of media to connect with the group's immediate community
The first audiences the group needs to address are those who may be involved or affected, and some natural partners. At this stage, the story is kept as simple as possible; it's personal, and tells about the group, and its goal. The immediate objective is to hear response; if appropriate, to ask for support, or quotable comment.
3. uses of media in project development
In this stage, your project is the story. Your immediate community and natural partners are still your first audiences, but now you are telling about what you propose to do, and inviting their participation in fulfilling your project. The objective is to hear reactions to your plan, so you have opportunity to modify it. And to learn how to tell the story of your project in preparation for taking it to a wider public audience in the following stage.In this stage, home audio and video can be very powerful.
4. uses of media in gaining wider participation
The overall objective of this stage is to gain wider participation in your project, so this version of your story must relate your project to the interests of the wider community, and may use local newspapers, periodicals, radio, and cable or regional broadcast television, graphic displays in public places, art shows, performances, meetings and other events.
5. uses of media to report
At this stage you will use all the media available to you to report out to the participants, with an evaluation of the effectiveness of your project, an acknowledgment of the contributions of participants, and a request for their comments on the project and suggestions for follow-up. A newsletter is a relatively inexpensive medium for this purpose.
6. uses of mass media
Depending on how wide an audience the group ultimately needs to reach, one of the most useful outcomes of its first communication cycle is that the group will be much better prepared to relate to "mass" media: national radio and television, documentary film and video, the World Wide Web. And you will have developed connections in the cultural community that can help you take your story to the level of performance.
Link : http://bluedoor.chebucto.net/media.html
No comments:
Post a Comment